What's new in Hermes.

Lifetime Deal + Hermes Academy

A new chapter for the platform. Lifetime pricing for agencies. A real curriculum on how to run one. And a refreshed legal foundation underneath all of it.

• Lifetime Deal — Pro and Elite plans available as a one-time purchase. Pick the website count that fits your agency.
• Hermes Academy — eight free, deeply detailed courses on running an AI-powered local-business agency. Browse the curriculum →
• Refreshed Terms, Privacy, and Cookie policies — written long-form, structured for clarity, GDPR/CCPA aligned.

AI Article Writer & SEO engine

A complete content production line, built for agencies that sell ongoing SEO. From keyword to published article in one workflow.

• Article writer with research, draft, and humanize passes — produces 1,400–1,800-word, SEO-optimized articles in minutes.
• GEO-ready output — clean structured-data scaffolding so ChatGPT, Perplexity, and Google AI Overviews can cite your content.
• Quarterly refresh queue — surfaces articles older than 12 months and rewrites the parts that have aged out.

CMS, geo pages, and a brandable client editor

Clients update their own content. You stop fielding "can you change one word" emails. Geo grids ship in a few clicks.

• Content management system — clients edit text, images, and pages from a simplified branded editor under your domain.
• Geo-page generator — pick services × cities, ship a unique-content grid without doorway-page risk.
• Local-business schema — auto-emit JSON-LD with NAP, hours, geo, areaServed, and aggregateRating.
• Reviews module — 1-tap GBP review request, follow-up sequence, and per-site review tracking.
• Reseller marketing website + assets — drop-in landing page templates and brand assets for resellers selling Hermes-powered services.

Faster sites, faster editor, fewer crashes

A foundation pass focused on real-world Core Web Vitals and edge delivery. Numbers below are P75 across all live sites.

• Edge hosting — sites now serve from 280+ POPs (was 12 regions). Median TTFB down from 410 ms to 96 ms.
• Automatic image optimization — uploads convert to WebP/AVIF on the fly with responsive srcset. Average page weight: −62%.
• Editor v2 runtime — switched the canvas to a virtualized renderer. Pages with 80+ blocks now scroll at 60fps on mid-range laptops.
• Auto-save + crash recovery — every edit persists every 2 seconds; recovery dialog brings you back exactly where you left off.
• HTTP/3 + QUIC on all custom domains; auto-renewed Let's Encrypt certs with 30-day rollover.
• Status page at status.designwithhermes.com with public SLO history (current uptime: 99.985%).

Branded login, branded help, custom dashboard domain

The white-label experience is now seamless from the very first interaction your client has with the product.

• Custom domain for your dashboard — point app.youragency.com at Hermes. Full SSL handled for you.
• Branded login page — your colors, your logo, your copy. No mention of Hermes anywhere.
• Branded help center auto-syncs articles under your domain with your logo on every page.
• Custom email domain for transactional + invitation emails (DNS guided setup).
• Agency dashboard refresh — denser data tables, sticky filter bars, keyboard navigation.

Client AI assistant + multi-language platform

Your clients can build their own pages without picking up the phone. The whole platform now speaks 14 languages.

• AI assistant for clients — answers "how do I…" questions inside the editor with screenshots and step-by-step guidance.
• Multi-language platform — 14 languages including Spanish, French, German, Portuguese, Italian, Dutch, Polish, Turkish, Arabic, Japanese, Korean, simplified Chinese.
• Per-client language preference — agency owners can pin a default per client account.
• Convert websites to templates — turn any client site into a reusable, brandable starting point.

Revenue dashboard + affiliate program

Track the money. Get a cut for sending more business our way.

• Revenue dashboard — gross revenue, net revenue, MRR, ARR, active subscribers, churn — all real-time.
• Affiliate program — 30% recurring on every paid plan you refer, 90-day cookie window, monthly payouts via Stripe Connect.
• Stripe Connect for client billing — your clients pay you directly; we never touch the funds.

Favorite blocks, custom templates, block converter

The editor finally remembers what you like.

• Favorite blocks — save a customized block once, drop it on any page, sync changes across all instances.
• Custom templates per agency — your white-label clients pick from your curated library.
• Block converter — paste any Tailwind/HTML snippet, get a fully editable native Hermes block.

Subscription products v2 + checkout polish

More flexible billing for your clients' end customers, fewer abandoned carts.

• Trial periods on subscription products — 7, 14, 30 days, custom.
• Setup fees + delayed start dates per subscription.
• Localized checkout — currency, tax, and language picked up from the visitor's locale.
• Customer portal — end customers manage their own subscriptions, payment methods, and invoices.
• Failed-payment recovery — automatic retries + dunning emails over 14 days.

Built-in analytics + WCAG 2.2 AA pass

• Built-in analytics on every site — visits, sources, top pages, conversions — privacy-first, cookieless by default.
• WCAG 2.2 AA — automated audits on every preview, contrast checker for the theme palette, focus-visible rings restored across components.
• Daily analytics email upgraded — site comparison, week-over-week deltas, GBP call counts.

Multi-language platform groundwork

The roadmap items we previewed in December — shipped.

• Translation infrastructure — every UI string moved to a single dictionary, ready to localize.
• Block converter beta — paste a Tailwind component, see it as a Hermes block in real time.
• Favorite blocks beta — save and reuse customized blocks across pages.
• Custom templates per workspace — make your stack of starting points and pin them in the picker.

Client billing, payments, and white-label expansion

A massive release. Hermes is now a complete reseller platform — your clients pay you on autopilot, your white-label runs end-to-end, and you can finally invoice without spreadsheets.

• Client billing — send invoices, set up monthly subscriptions for ongoing services, all from your dashboard.
• Payment solution — sell products on any site: fixed price, subscription, or free opt-in for lead capture.
• Discount codes, adjustable quantity, shipping address, and phone capture on products.
• Elite free trial (14 days) — full white-label experience on a hermes.agency subdomain before you upgrade.
• Agency Panel on all paid plans — client management is no longer Elite-only for the basics.
• Agency custom CSS / JS + integration fixes (Tag Manager, analytics, chat).
• Google login for agency clients + revamped white-label onboarding.
• Drafts vs. active websites — unlimited drafts, activate when you're ready, plays nicely with seat limits.
• Toast notifications replace alerts; live preview of custom code; new FAQ / Team / Testimonial blocks.

Greater control, enhanced design

Pixel-level control without leaving the editor. The design system finally talks back.

• Custom Tailwind CSS classes on blocks, buttons, images, and icons.
• Secondary font for headings (page-level or global theme).
• Device visibility handler — show/hide blocks, images, buttons, icons per breakpoint.
• Image link settings (no-follow, new tab) and device preview for mobile + tablet.
• Block width control, font size in editor, button design control, link/button toggle.
• Reset theme settings + breadcrumbs, skeleton loading, in-page loaders.

Global website themes + SEO controls

One theme, every page. SEO settings that match what real sites need.

• Global website theme — mode, font, palette, page bg, button/image roundness, image filter, icon color, direction (LTR/RTL), animation toggle.
• SEO controls — canonical, no-index, no-follow on individual pages.
• Link options — open in new tab, no-follow, on every URL field.
• Microsoft login alongside Google. Improved billing page. Beta tester program opens.

14 features to unlock the Agency Panel

The full reseller suite. Manage your business under your brand, not ours.

• Unlimited website export, duplicate website, and client self-registration on your branded domain.
• White-label custom domain management — change domain, subdomain, or email.
• Agency team with full access to websites, clients, and billing.
• Branded help center on your domain, your logo, kept in sync automatically.
• Logo in website editor, centralized client management, website management, multi-agency support.
• Website & page template management per client. Agency integrations (live chat, GA, more).
• Agency transfer — move ownership without losing benefits.

15 features, UX wins, and a new infrastructure

A foundation rewrite. Settings get a serious upgrade.

• RTL support at block + page level.
• Sticky menu from page design settings.
• Branding (logo upload + tips), train AI (tone, audience, products, brand values), SEO settings (sitemap, robots.txt).
• Social media auto-footer, cookie consent customization, age gate, danger zone with proper warnings.

38 features to customize your website like never before

The largest editor update we've shipped. Buttons, links, images, icons, text — every element gets its own controls.

• Dropdown menus + add/remove links from the header.
• Button size, style, color, border, ghost variants, link↔button toggle.
• Image link, alt text, roundness, size, visibility, filters.
• Icon size + color. Page background color. Copilot applies styles globally.
• Text editor — alignment, headings, quote, list, indent, sub/superscript, pre.
• Block 2.0 — 60+ new blocks and variations: titles, CTAs, features, hero, header/footer, pricing, testimonials, stats & logos.
• New color picker, font picker (1,000+ fonts), and smart in-app messages.

Block settings + white-label hardening

• Block settings — background image / color, padding, top/bottom border.
• Text custom color in the editor. Asset management with delete, view full size, copy URL.
• Section order numbers + section IDs for in-page anchors and custom-code targeting.
• White-label authentication — generic magic-link domain, generic DNS, no Hermes branding visible to your clients.
• Revoke a user from a website; remove sample app branding.

White-label, your way

• "Made with Hermes" footer is gone from white-label sites.
• Logo & favicon update from the admin panel directly.
• H1/H2/H3 tags in the editor. Custom 404 pages.
• 20+ new block variations; embed-block fixes (Vimeo, YouTube, Airtable).
• 10 additional AI languages for content generation.

Custom domains, help everywhere

• Advanced custom domain with seamless www / non-www redirects and live status.
• Upload .JPG / .SVG / .GIF / .WEBP assets.
• Delete website + delete account directly from the dashboard.
• Floating help button with chatbot, related articles, hire-an-expert, and live agent.

Mobile editor + Copilot enhancements

• Multi-website management for freelancers and agencies.
• Edit on mobile — full responsive editor.
• Copilot writes pages, blog posts, and social content; expanded templates.
• Personalized onboarding, refined hierarchy, 10 new blocks, embed-block fixes.

The new web app + 20 features

• Build a full website from a brief — Home, Services, Articles, About, Contact, two blog posts, Privacy, Terms.
• Page management — delete, duplicate, rename, archive, unpublish.
• Multiple workspaces, team collaboration via email invite.
• Cookie banner + age gate from settings. Pro plan with 14-day free trial.
• White-label launches: run Hermes under your brand, logo, and domain.
• Hide / copy blocks across pages, copy theme, page list in editor, 5 new embeds.
• Custom color + 1,000-font picker. Public roadmap.

10 launch features

• Help center with searchable articles.
• Text editor — apply styles to any selection.
• Change layout button on every block.
• Daily analytics email, logo size selector, button apps for forms / sales / meetings, embeds for YouTube / Loom / Calendly.
• 10 new blocks, new templates including e-commerce.