Felipe Marin Jennifer Joubert Larry Wei Chaitanya Anand Sara Reid Mike Karns Operator Operator
★★★★★
2,400+ operators have joined

Run a profitable
AI-powered local-business agency.

Start free →

Total package value $1,000 · FREE today

Why this works

Built by people who actually run agencies.

Not theory. Not a refurbished marketing course. The exact playbooks, prompts, and systems used inside an agency right now.

Operator-grade depth

Every prompt, every template, every number. No "leverage AI" filler. The actual scripts agency owners use to close $1,500 retainers.

Apply the same week

Each course closes with "what to do this week." Read on Monday, ship on Friday. No 6-week buildup before action.

End-to-end coverage

Lead gen → outreach → sales → delivery → SEO → content → social → retention. The full lifecycle, not isolated tactics.

Always current

Quarterly refreshes — every change is dated. AI tools shift fast; your playbooks won't get stuck in 2024.

By the numbers

Real readers. Real results.

2,400+
Operators reading
$1,000
Reg. price · free now
8
Courses · 40+ templates
4.9 ★
Average rating
What operators say

Read by people who ship the work.

★★★★★

"I went from one client to seven retainers in 90 days. The outreach course alone paid for itself ten times over — and it's free."

Felipe Marin
Felipe Marin
Founder, Blueprint Co · Phoenix
★★★★★

"The local-SEO course is the most practical thing I've ever read on geo pages and GBP. We doubled our clients' organic calls in 12 weeks."

Jennifer Joubert
Jennifer Joubert
SEO Lead, Northridge · Toronto
★★★★★

"Most agency 'gurus' sell hype. This is the opposite — every course is the boring, exact stuff that actually moves the needle."

Larry Wei
Larry Wei
Owner, Harbor Lane · Vancouver
★★★★★

"The content engine course is gold. I automated 80% of our SEO production in a weekend using the prompts and Make scenarios."

Chaitanya Anand
Chaitanya Anand
Founder, Upshift · Bangalore
★★★★★

"Sold my first $3,500 setup + $1,500/mo retainer using the discovery script verbatim. The objection handling table is worth the price alone."

Sara Reid
Sara Reid
Founder, Fox & Oak · Edinburgh
★★★★★

"I've taken three different 'agency school' programs. None came close to this for actionable depth — and this one is free."

Mike Karns
Mike Karns
Owner, Mainline · Austin
Frequently asked

Honest answers about the Academy.

Is the Academy really free?+
Yes. The full Academy — all 8 courses, every template — is free during the launch window. The regular price is $1,000. No credit card, no signup gate, no upsell hidden behind module 3.
Do I need Hermes to use it?+
No. Every playbook works with any website builder, CRM, or sequencer. Hermes is the easiest way to run all of it under your own brand, but it's not required.
Who is this for?+
Agency owners, freelancers, and operators starting or scaling a local-business agency. If you serve plumbers, dentists, lawyers, med spas, real-estate agents, restaurants, or any other local SMB, this is for you.
How long does it take to finish?+
About 10 hours of focused reading for the full curriculum. Most operators read one course a week and apply it the same week — so the whole program runs about two months end-to-end.
Will the content stay updated?+
Yes. We refresh the playbooks quarterly and date every change. AI tools and platforms move fast; we move with them.
Can I get a certificate?+
Yes — complete every course module and you can request your completion certificate. Share it on LinkedIn.
What if I'm just starting and have zero clients?+
That's exactly who Course 01 (Find Local Business Leads with AI) and Course 03 (Selling the Offer) are written for. Most readers go from zero to first paying client within 30–60 days of starting.
Why is it free if it's actually good?+
Honest answer: most readers who finish the curriculum end up needing the platform we make (Hermes) to run client work efficiently. The Academy is how we earn the right to introduce ourselves. No platform purchase required to read.
Free for now

Start the curriculum.
Build the agency.

Eight courses, ~10 hours of focused reading, every template you'll need to run client work. The $1,000 price comes back when the launch window closes.

Start free → Get the platform

$1,000 FREE No credit card · No signup wall